We respect your privacy. Therefore we never share or sell your personal information with any third parties. Any information collected through this site is intended to be used for this transaction only. Your personal information is secured via SSL (Secure Socket Layer) Technology. The aim of these policies is to outline the type of information we collect, the manner in which it is treated, with whom we may share it, and the options you have in both determining our use of such information and how you may access those details you might provide. Please note that the HoorayForTheUnderdog! website (which shall from now on be referred to as ‘the Site’), is intended for use by persons residing in the United States, aged 18 and above. It is not designed to be accessed or used by children, from whom no information will be gathered. HoorayForTheUnderdog! reserves the right to amend certain aspects of its privacy policies without prior warning. In order to obtain the most up-to-date information relating to these policies, we recommend that you refer to this statement at regular intervals. By using this Site, you are agreeing to the terms and conditions as set out by the policies that follow. If you do not agree to these terms, you are asked not to use this Site. Should you have any questions concerning any one of our policies, please don’t hesitate to contact us-we’re always happy to help.

Information Types

In the interest of providing you with the best range of services possible, we use IP Service Management Contractors to gather and analyze various types of information about visitors to our Site. Depending on how you use the Site, these may be both personally identifiable and aggregate: 1) Personally identifiable information pertains to an individual consumer, and relates to such details as name, address, telephone number, e-mail address, credit card number, etc. We will only gather such information from individuals who have provided it knowingly and voluntarily by visiting our store or by ordering from us. The information on persons for whom you purchase gifts (name, address, etc.) will be gathered through IP Service Management Contractors. Records of purchase are also retained. 2) Aggregate information is not personally identifiable, and may be collected automatically with each of your visits to the Site. This is then combined with similar information gathered from all visitors, and is used in tailoring the Site to best meet with your needs. Occasionally, we may acquire specific details about you from outside sources. This may then be added to, or combined with, your personally identifiable information, and could include the following: Credit information that enables us to complete transactions for the purchase of HoorayForTheUnderdog! products and services-as made available on the aforementioned Site. Demographic information that may be legally obtained from third-party sources, and which assists us better addressing your interests and requirements regarding our products and services. Additionally, and for the purposes of advertising, we may also obtain e-mail lists from third-party vendors. Wherever you may have previously agreed to take part in an e-mail advertising program, your name, details of prior transactions, or any other personally identifiable information you might have provided, may be made available on those lists. All such information is gathered for the expressed purpose of facilitating fast, simple and hassle-free transactions between you and HoorayForTheUnderdog!. The collection of your IP address allows us to keep track of any items you place in your shopping cart, and ensures that you receive the correct order during check out. Without it, we could only process an order of one item at a time.


The use of cookies has come under close scrutiny in recent years, and many remain unclear about their specific function and purpose. As with any tracking method that we may employ online, cookies are designed to improve your experience in using our Site. Cookies are little more than small pieces of information sent out by a website and transferred to your hard drive. They are used solely for the purpose of keeping records, and save your preferences for the next time you visit our Site. In no way can they profile your computer system or gather information, personally identifiable or otherwise, from your hard drive. Cookies can be broken down into two types: Temporary cookies that we may use to track the number of visits to our Site, and which are removed when you close your web browser. Permanent cookies that may be stored on your hard drive, and which allow us to better identify areas of the Site that are of interest to you. These do not provide us with any kind of personal information. Google Analytics features have been implemented based on Display Advertising (e.g., Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting).

Web Beacons

Web beacons provide information on how a site is viewed. In general terms, any electronic image that is viewed through a website can serve as a web beacon.

Use of Personal Information

In using any information that may provide us with, our primary objective is always the same: to serve you better through the design, content and functionality of our Site. Information that we gather online may also be used in conjunction with details you provide us with whilst shopping in our store(s). If you purchase products through our Site, we will need to gather personal details for the simple purposes of shipping and the completion, confirmation and processing of your order. These will typically comprise your name, address, phone number, e-mail address, billing information (including credit card number and expiration date). Unless advised otherwise, we may also use some of these details for the purposes of future marketing and/or promotional efforts. Should you provide us with your e-mail address online, we will notify you by e-mail of any events, products and/or services that we feel may be of interest to you. If you would prefer not to receive such e-mail correspondence, you may ‘opt-out’ by requesting to be removed from our e-mail lists.

Information Sharing

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below and with subsidiaries HoorayForTheUnderdog.com controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.

HoorayForTheUnderdog.com will not facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from Display Advertising features that is based on the DoubleClick cookie unless we have robust notice of, and the user's prior affirmative (i.e., opt-in) consent to, that merger.

Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.

Promotional Offers: Sometimes we send offers to selected groups of HoorayForTheUnderdog.com customers on behalf of other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please adjust your Customer Communication Preferences.

Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that HoorayForTheUnderdog.com, Inc., or substantially all of its assets are acquired, customer information will of course be one of the transferred assets. Protection of HoorayForTheUnderdog.com and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of HoorayForTheUnderdog.com, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Notice. With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

Your Options

The single most powerful element in determining the use of your personally identifiable information is you. You are in control of the details you choose to provide us with on our Site. To modify or change your personal information, including your preferences for follow-up contact, you may alert us at any time. Using the Ads Settings, you can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads. Alternatively, you may cancel your registration at the Site entirely. Above all, we will always respect your wishes and privacy, and will take prompt action in carrying out your requests regarding the removal of personally identifiable information from our records. For further details, please phone us at (214) 395-8990, or e-mail us at info@HoorayForTheUnderdog.com.

Children’s Online Privacy Protection Act (COPPA)

Effective as of April 21, 2000, the Children’s Online Privacy Act places certain restrictions on websites directed at children aged 13 and under that gather information on those children, knowingly or otherwise. Hooray For The Underdog! does not knowingly gather information on children under the age of 13; indeed, our site is primarily designed and intended for visitors aged 18 and above. All online transactions, promotions and special events are limited to visitors of this age and over. No person under the age of 18 may submit personal details to this or any other Site without the expressed permission of a parent or legal guardian.